Stephanie Bazin - TCS Interactive London
Stephanie has studied brand identity and worked as a brand designer for some time before specialising in design development. In her new role at TCS, she’s learning how to bring meaning into design again. She compares designing a brand identity to creating a world so unique no one would want to leave it. She has worked with the likes of Virgin Trains, Jack Wills, Belstaff, Net-A-Porter, and Air France. TCS Interactive is a leader in the digital customer experience space. We apply design, engineering, business strategy, and subject matter expertise to deliver award-winning iconic design and digital experiences for our customers.
How to design a brand identity (and why)?
This workshop is set up to give you some foundations in brand strategy and brand design. We’ll cover key aspects of both disciplines(from market research, semiotic tools, creative process to testing) and get our imagination fired up with a couple of exercices. If you already have a brand or would like to use one you admire or like, bring it along to use it as a material. The session will be followed by a Q&A.