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Upturn Business Rescue (£60 for 6 days, LDA subsidised)

Thursday, 15 July 2010 @ 10:00 AM - Thursday, 26 August 2010 @ 4:00 PM

Location: London Metropolitan University, 84 Moorgate, EC2M
Cost: £60 for 6 days, LDA subsi
Web Link | Contact



IP Masterclass

Tuesday, 27 July 2010 @ 9:00 AM - Thursday, 29 July 2010 @ 5:00 PM

Location: Coventry University Enterprises Ltd....
Contact

Description:

Coventry University Enterprises Ltd, Serious Games Institute, Coventry Innovation Village, Coventry University Technology Park, Cheetah Road, Coventry, CV1 2TL

To book a place or for further information on costs, dates, locations and content e-mail ipmasterclass@ipo.gov.uk



Media Coverage for your Business

Wednesday, 28 July 2010 @ 5:00 PM - 7:30 PM

Location: British Library Business & IP Centre
Cost: £20
Web Link | Contact

Description:

 

About the Event

 

 Inside every small business is a news story bursting to get out. Publicity in the form of press, broadcast or internet coverage can be great for business, but how do you identify ‘news’ and then get it covered?

 

 

 This British Library will give you the insider’s key to unlocking the world of the media. Public relations expert Louise Third of Integra Communications is joined by business journalist Maisha Frost of the Daily Express to show you how to identify ‘news’, to discuss the different ways that news might be treated and to test your ability to convince an editor to run your story!

 

 

 Find out how to:

 

  • Understand why media coverage can be good for your business
  • Consider what makes ‘news’ and why?
  • Select the right media channel for your messages
  • Get your news to the editors
  • Use the professional guide to writing a press release
  • Understand the role of the editor
  • Work with reporters and writers for best results
  • Build a photo library which thrills a Picture Desk editor!

 

 

 In this highly-interactive session, you will be asked to consider a news story from your business and be given the opportunity to pitch the idea to the editor. With time for questions and sharing of ideas, this workshop will effectively kick-start your use of PR and media communications.

 



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